On the 23rd of May 2011, the usual lunch hour crowd targeting McDonald's Lunch Value Meal Combo dropped by 582 percent. While inversely, internet traffic in commercial buildings around Klang Valley surged 283 percent.
According to internet traffic trends consultant, FN Dennis from Bytestopia, this anomaly was due to the yearly Big Sale (Zero Fares or occassionally fairly close to zero cents) by AirAsia. This year's highlight:
Kuala Lumpur (KUL) to Tokyo (Haneda) for a mere RM 25.10 with No Fuel Surcharge for this route. Including baggage allowance and perhaps a meal, the total return airfare will cost less than RM 100.00.
The chance to launch the three other anticipated destinations - Kathmandu, Maldives and a US city - was not materialised.
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