And a happy employee is a productive worker that can give positive aura to the surrounding employees, corporate culture and impacting the customers and passengers directly, translating into a wider goodness that knows no boundaries. Anyone can apply for these internet-social-media-linked jobs below,
Social Media Manager
Job Description
The Social Media Manager will implement the AirAsia’s Social Media Strategy, raise brand awareness, generate inbound traffic, encourage product adoption and engage with our fans through various social media channels. This role coordinates with the internal Marketing, Branding, Operations, Customer Car, Culture, Human Resource and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.
The ideal candidate MUST possess hands on experience in managing and executing social media efforts within an organisation. This role requires the ability to operate on both a strategic and tactical level, touching aspects of responding to a fan’s feedback to rallying a national wide or regional cause. You should be known as a social media diva among your friends. Ideally, your hubby or bf complains occasionally that you spend more time with your BB or iPhone than him.
This position is based at the AirAsia HQ at the Low Cost Carrier Terminal, Sepang and reports to the Head of Digital Services.
Responsibilities
• Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services regionally
• Drive traffic to AirAsia.com for different purposes eg. booking, self-service check in, destination guides, etc.
• Manage social media campaigns and day-to-day activities and coordinate with regional social media team when necessary. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
• Manage presence in social networking sites including Facebook, Twitter, Weibo, LinkedIn, FourSquare and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
• Become an advocate of AirAsia in social media spaces, engaging in dialogues and answering questions where appropriate
• Manage a social media users or blogger outreach program and build an active brand ambassador network to spread the word about AirAsia
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
• Monitor trends in social media tools, trends and applications
• Work with the internal IT, Web team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date
• Manage and motivate a team of social media executives
Requirements
• Degree in Business or equivalent qualifications
• At least 2 years in managing the social media efforts within an organisation
• Demonstrated ability in organising and executing previous on ground engagement activities with social media users
• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr, Foursquare, etc.) and how they can be deployed in different scenarios
• Knowledge of blogging ecosystem relevant to the Company’s field
• Strong project management or organisational skills
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
• Good technical understanding and can pick up new tools quickly
• Have a good knowledge of principles of SEO
• Working exposure to public relations, marketing, sales, community management is a plus
• Ability to be self-directed and to thrive in a fast-paced, changing environment
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• Demonstrated ability to work as part of a highly collaborative team: able to listen effectively, respectful of others’ perspectives and contributions, and able to both offer and accept feedback openly.
• Takes accountability and ownership of his/her team’s work
Search Engine Marketing Manager
Job Description
The position will be responsible for planning, optimizing, implementing and analyzing natural and paid search engine marketing activities for AirAsia. The candidate will be responsible for the top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities.
http://www.payperclickecademy.com/
The ideal candidate must possess a keen understanding of online retail, ideally in the B2B space, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.
This position is based at the AirAsia HQ at the Low Cost Terminal and reports to the Head of Digital Services.
Responsibilities
• Deliver sale leads into AirAsia.com for online bookings
• Act as a strong business manager of the search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
• Become a "product expert" in the Airline and Travel industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product and Route Marketing team to develop relevant ads and landing page content.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Work with all team functions - marketing, creative, branding, web designers, ancillary income - to implement search engine optimization (SEO) recommendations
• Research and manage affiliate and online advertising programs.
• Prepare and execute on a business plan to establish an international SEM strategy in targeted regions/countries.
• Monitor and manage the team’s the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, Baidu, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Manage and motivate a team of SEM executives
Requirements
• Bachelor's Degree required; Marketing Degree preferred
• At least 3 years’ experience managing paid and natural search programs for well-established online retailers
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Experience in managing SEM campaigns internationally - in targeting customers in specific international regions/countries
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e, Webtrends, Google Analytics is required
• Preferably with the following certifications: Google Adwords Certification, Google Analytics Certification, etc. Cheat: http://www.google.com/adwords/professionals/
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Exceptional copy writing and editorial skills
• Proficiency in MS Office - especially Excel and PowerPoint (Cheat: http://www.microsoft.com/learning/en/us/certification/mos.aspx)
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work
Interaction Designers
Job Description
The position will be responsible for planning, organising, implementing and analyzing the user interaction for AirAsia’s digital channels such as AirAsia.com, mobile.airasia and travel related applications on different digital platforms (PC, mobile, kiosk, tablet, etc). As the Senior Interaction Designer, you will work closely with users, product managers, marketing and other stakeholders to understand product vision and customer needs, gather requirements, and validate proposed designs with stakeholders, customers, and prospects. You will drive the direction of the end-to-end user experience of all our digital platforms and find opportunities for further improvement.
The ideal candidate MUST possess hands on experience in delivering compelling, elegant and usable products and services on a web and mobile environment. This role requires the ability to operate on both a strategic and tactical level, touching aspects of defining personas and user goals to conducting usability testing with users. You should understand Fitts’s Law and Gestalt Principles without referring to Google search.
Cheat: http://en.wikipedia.org/wiki/Fitts's_law
http://en.wikipedia.org/wiki/Gestalt_psychology
This position is based at the AirAsia HQ at the Low Cost Carrier Terminal, Sepang and reports to the Head of Digital Services.
Responsibilities
• Conduct user research and requirements gathering from users and relevant stakeholders
• Analyze and solve user problems through design across various digital channels eg. web, mobile, kiosk, tablet
• Develop personas, user goals, user scenarios, task analysis, user flows, information architecture
• Develop wireframes, prototypes and design specifications
• Conduct usability testing on prototypes, wireframes, applications or devices
• Track, monitor and report the success metrics of launched products and services
• Interact with and provide direction to technology, content, marketing, creative, webmaster, social media, multimedia teams
• Communicate project status to the management on a regular basis
• Provide guidance and assistance to junior interaction designers and other colleagues
• Establish processes and design standards, guidelines and best practices for the relevant stakeholders
Requirements
• At least a bachelor’s degree in interaction design, HCI or relevant experience
• At least 2 years of experience with interaction or user-interface design
• Demonstrated expertise in user-centered design techniques in previous projects in web and mobile
• Hands on experience in direct and indirect requirements gathering techniques
• Understanding of various usability testing methodologies
• Solid understanding of accessibility standards
• Hands on experience with prototyping tools such as Visio, Axure and Flash
• Knowledge with data-logging tools and systems such as Morae, Camtasia, or similar a plus
• Ability to be self-directed and to thrive in a fast-paced, changing environment
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• Demonstrated ability to work as part of a highly collaborative team: able to listen effectively, respectful of others’ perspectives and contributions, and able to both offer and accept feedback openly.
• Takes accountability and ownership of his/her own work
http://www.airasia.com/my/en/corporate/careers_allstars.page
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