London Sri Lanka Charity Richard Branson AirAsia Flight

AirAsia has opened ticket sales for a charity flight with Virgin supremo Sir Richard Branson among the cabin crew, set to take off May 1.

The Asia-based low-cost carrier announced that tickets for the much-publicized stunt, a result of a Formula 1  bet made between Branson and AirAsia chief Tony Fernandes, will be available from April 13 through April 24.

The 13-hour flight, from London to Sri Lanka, will feature Branson serving with AirAsia's cabin crew, while a host of other celebrities will also be on board the flight to entertain passengers who snap up the 160 tickets available.

The man to whom Sir Richard lost the bet, Tony Fernandes, will join the flight, while Formula 1 celebrity Eddie Jordan will perform with a band and British comedian James Cordon will also be providing entertainment.

Guests will also be entertained at a pre-departure event at London Stansted and welcomed by a cocktail reception and charity auction in Kuala Lumpur on May 2.

Guests will have to dig deep - tickets for the flight cost £4,500 (€5,050) - but all of the proceeds will go to beneficiaries chosen by the two branding-conscious low cost airline bosses.