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Tuesday, April 12, 2011

Richard Branson joins AirAsia X on 1st May 2011

In a classic racing challenge, where Virgin Racing Team had lost to Lotus Racing Team of AirAsia, Richard Branson will join AirAsia X on 1st May 2011 to serve as a flight attendant designated as a "stewardess" inferring that he would be made to wear the female flight attendant's costume.

The flight is on AirAsia X - the long-haul service. So which flight destination could it be? How would you react to see Branson serving you on a long-haul flight? Would you be too sleepy to have a chat, or so eager to meet the man/woman in person and have an autograph signed, or perhaps an autograph on his book.

Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way  Screw It, Let's Do It: Lessons in Life and Business (Expanded)  Business Stripped Bare: Adventures of a Global Entrepreneur

The books above are trademark Branson. A powerful branding personality. Even his book title hints of eye-catching and mind-catching marketing mentality.

Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
Book Review
The book was, to my delight, a very interesting read. "Losing My Virginty" reads like a novel and I would say that it was as interesting as both "Memoirs or a Geisha" and the "Harry Potter" series. Yet the book was full of lessons in a variety of business fields; entrepreneurship and risk-taking being at the forefront of those fields. In its value as a business book, I would compare it to "Lessons from the Top" and "The Millionnaire Next Door", both of which were a much less gripping read. However, "Losing my Virginity" is different from those two books in that it is primarily about "World Class Entrepreneurship".
Branson takes the reader on a trip back to the 60's and 70's when Virgin took off and gradually leads you into the "jetstream" of his turbulant life. You will enjoy the ride.

This is definitely a book that I thoroughly enjoyed and earnestly recommend to anyone, not necessarily to businessmen, just to anyone who wants to make the most of his/her life.

Richard Branson used the book well on many occasions to tell his side of the story and to clarify to the public certain events that may have not been fully disclosed in that way during the time of their occurance.

He also talks freely about matters, which a conventionial bussinessman would find out of place, beyong the point or even downright embarrassing. Those "personal" moments are actually the essence of what this book is all about. The book is about Branson's life and Virgin Group is just that, a very large chunk of Branson's life.

“Richard is good-looking and very smart, which is sexy to start with. He also makes a billion dollars before breakfast—and still knows how to have fun."
-- Ivana Trump
“Few people in contemporary business are as colorful, shrewd, and irreverent, and probably no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur."
-- GQ
“Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power in the usual sense of influencing other people. . . . Boiled down to its singular essence, Richard Branson just wants to have fun.”
-- Newsweek
“Branson, a self-described ‘adventure capitalist,’ is a business-creation engine who was clearly born in the wrong place. . . . Those business instincts are matched by an ability to motivate people who work for him. And who wouldn’t want to -- Branson seems hell-bent on making sure that everybody, but everybody, is having as much fun as he is.”
-- Time
“Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal gown with a traditional veil and train and acres of lace. . . . Branson is expected to do the unexpected, even the bizarre -- anything to publicize his latest venture. . . . The fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional way he manages his burgeoning empire.”
-- Forbes ASAP

Screw It, Let's Do It: Lessons in Life and Business 
Book Review: The global icon shares his secrets of success and exciting plans for the future.

Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals.

Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.

In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving.

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