Endless effort endless endeavour endless modesty RAINISM

Some weeks ago I wrote about RAIN (Jihoon Jung). Not because I am a K-Pop fan, but simply because the feature on Discovery Channel about what he represents (the new Korea and new Korean) is an amazing parallel story of rags to riches. Of bones to muscles. Of investing and never giving up in investing in oneself. The dynamic energy of reinventing from a rubble of the Korean War.

Back to the Basic: Rain's Special Album
And today I went to the official website - rain-jihoon.com - and found his motto:
Endless effort, endless endeavour, endless modesty.

  

This is truly another powerful message. And modesty is emphasised - a very Asian way.Watch the Discovery Channel video about Rain called Discovery Channel Hip Korea (DCHK Series):
Part 1: http://www.youtube.com/watch?v=nTdh6nhZjnM

Part 2: http://www.youtube.com/watch?v=7X6xsS85wLQ

Part 3: http://www.youtube.com/watch?v=vQRqb0Z364E

Part 4: http://www.youtube.com/watch?v=Ef6VPelGhz4

Part 5: http://www.youtube.com/watch?v=A0foiU9vsDY

Part 6: http://www.youtube.com/watch?v=s9uEveGXBrk